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BREAKING NEWS

BREAKING NEWS – Oakland, California – The owner of Eskimo Pie is changing its name and marketing of the nearly century-old chocolate-covered ice cream bar, the latest brand to reckon with racially charged logos and marketing.

“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” said Elizabell Marquez, head of marketing for its parent Dreyer’s Grand Ice Cream, the U.S. subsidiary for Froneri, in a statement. “This move is part of a larger review to ensure our company and brands reflect our people values with zero racial connotations. In the future, the Eskimo Pie will simply be called a ‘Northwest Ice Cream Bar’, and the description will be an African-American outside, covering a frozen Caucasian center.”

• June 22, 2020


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