BREAKING NEWS – Mamaroneck, New York – The famous freckle-faced comic book icon is meeting his demise in Wednesday’s installment of Life with Archie when he intervenes in an assassination attempt on Kevin Keller, Archie Comics’ first openly gay character. Jon Goldwater, Archie Comics publisher and co-CEO stated that future issues will tackle many other social issues. Keller’s character first joined Veronica Lodge, Betty Cooper, Jughead Jones and Reggie Mantle in 2010. Goldwater added that in the coming months, Veronica Lodge will go to Washington, D.C. to testify on why the government should pay for birth control pills for women, Jughead Jones will go into a deep depression after he is denied the college of his choice due to affirmative action, and Betty Cooper will become a prostitute to support her cocaine addiction.