BREAKING NEWS – St. Louis, Missouri – Bud Light continued to see a decline in sales during the month of May as consumers nationwide revolt against the nation’s top-selling beer brand over its controversial partnership with transgender influencer Dylan Mulvaney.
This is Bud Light’s fifth straight week of plunging sales since Mulvaney first announced a collaboration with the brand, reigniting concern among distributors over whether the beer maker can successfully heal from the branding nightmare.
According to a leaked memo, Bud Light is trying to offset what they did with Mulvaney, by setting up all over the country, partnerships with hundreds of heterosexual town drunks.