Dear Blake,
It’s finally time to put my idea to work. I want to create a fragrance to be sold as a perfume. I’ve done the research on the scents (two from fruit, one from a flower). I have grown up with these delightful aromas in my backyard, and I would like to use them in a dramatic concoction, approach a company, and sell them the idea. I don’t want to fail! Any suggestions?
Signed, Gale
From Placentia, California
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Dear Gale,
You have chosen a very competitive and possibly lucrative career choice if successful. Fortunately, everyone loves aromas that appeal to them due to the simple fact that most people stink. I would suggest for you to think out of the box and expand to scents that no one is selling. Such as, whiskey smelling perfume that will appeal to female town drunks. For farmers that want to appeal to backwards rural women in their community, you should create a fragrance that smells like fertilizer. For rich people, try concocting something that projects the aroma of $100 bills. Grind a few of them up, add water while in blender, and put the setting to liquidate. Don’t be surprised if agents from the Treasury Department told you that they like it… after they arrest you for destroying government property. But the best way to promote your product is through a slick memorable tv commercial. Try this, have a woman wearing one of your creations that walks past a man, and he doesn’t even notice her. Have her then run up behind him, and give the back of his shirt collar a very violent jerk. The next scene have him walk past her with a neck brace, and this time he compliments her. Oh, and you call your product, “Midnight with Whiplash”. I hope this helps.
Blake