BREAKING NEWS – Irving, Texas – Chuck E. Cheese has a reputation for being a birthday paradise for kids, is now planning to start serving beer, wine, and next year hard liquor. CEO Tom Leverton explained his decision this way. “Most of the children that frequent our family friendly company will grow up and consume alcohol. Letting them observe how ridiculous their parents look while intoxicated, will be a great teaching tool to sway them from ever drinking excessively. It also has some entertainment value, because as long as no one gets hurt, it’s always fun to watch uncoordinated drunks in a brawl.”