BREAKING NEWS – Harrison, New York – PepsiCo announced this week it is unveiling new characters named “Cracker Jill” as part of its “Cracker Jack” brand in an effort to promote the accomplishments of women in sports.
“After more than 125 years as one of sport’s most iconic snacks, Cracker Jack is adding a two new faces to its roster, with the introduction of Cracker Jill to celebrate the women who break down barriers in sports,” PepsiCo said in a press release. “Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill comes to life and will be available at the start of this year’s baseball season in professional ballparks across the country. The other image is going to represent transgenders that dominate female sports, with the drawings being of ‘women’ pumping iron where wearing stiletto heels, and ‘her’ name will be a Cracker Jackill.”