BREAKING NEWS – St. Louis, Missouri – Anheuser-Busch is reportedly planning a major marketing push for Bud Light as the beer giant scrambles to recover after the brand’s partnership with transgender influencer Dylan Mulvaney prompted a boycott from conservative drinkers.
Benj Steinman, editor of Beer Marketer’s Insights, told the New York Post that Anheuser-Busch executives informed distributors this week in a closed-door meeting in Washington, D.C., that the company will “spend heavily on the brand after spending fell of a cliff last year.”
According to the Post, Steinman wrote in a letter to clients stating that the company “did promise to spend lotsa dough on Bud Light [marketing] this spring and summer.” The letter went on to say, “Look at the bright side, if we were boycotted by liberals, we’d be a lot worst off, because the left wing lunatics drink a lot more beer, which causes them to have a sustained idiotic world view, and an increasingly disturbing moronic political perspective.”