BREAKING NEWS – St. Louis, Missouri – Bud Light sales continue to plummet and the brand’s latest ad featuring Kansas City Chiefs star Travis Kelce has been branded just another “desperate” attempt to claw back support.

The parent company Anheuser-Busch has released commercials in recent months to appeal to its lost consumer base, and the 15-second commercial featuring Kelce and other men grunting as they crack open Bud Light cans seemed like the latest effort. However, still refusing to refrain from promoting transgenders, Bud Light had Kelce and all of the other men in the commercial, wearing only a sweatshirt and panties.