BREAKING NEWS – Battle Creek, Michigan – Kellogg Company released a limited-edition breakfast cereal designed to support the LBGTQ community and to promote a message that people do not need to fit in a single box when selecting pronouns.

The “boxes are for cereal, not for people” concept celebrates people “no matter who you are, who you love, or what pronouns you use,” Kellogg said in a statement. The product is called Together With Pride cereal.

For the first time in conjunction with Pride month, Kellogg’s Together With Pride cereal will be available at select major retailers nationwide. Also, Toucan Sam, who has always been the mascot for Froot Loops breakfast cereal, will be wearing skirts and blouses suggested that he’s a cross dresser, and will be referred to as “Toucan Samantha”.