BREAKING NEWS – St. Louis, Missouri – Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage from conservatives that an industry guru believes was one of the biggest social media misfires of all time.

Things have gotten so ugly that Anheuser-Busch’s CEO Michel Doukeris addressed the ordeal on an earnings call with investors. He downplayed the brand’s partnership, and insisted there is “misinformation” spreading on social media about the company’s team-up with Mulvaney.

“People clearly didn’t understand what we were doing,” Doukeris explained on the call. “Our objective was to show men that if they drank excessively, during one of their drunken stupors, they might start acting and dressing like Mulvaney.”