BREAKING NEWS – Menomonee Falls, Wisconsin – Shoppers are criticizing Kohl’s after the department store became the latest major retailer to sell LGBTQ clothing for infants and young kids.

Various social media accounts posted a plethora of Pride Month merchandise, including a “Baby Sonoma Community Pride Bodysuit set” designed for 3-month, 6-month and 9-month-old kids. The outfit depicts what appears to be a lesbian couple with a dog and three children, including a young boy in a wheelchair. One of the adults in the drawing carries a progressive pride flag.

Kohl’s Chief Executive Officer Tom Kingsbury, doubled down on their business decision. “We also plan on marketing a new diaper sold exclusively by us,” explained Kingsbury. “It will be worn by newborns that are getting gender reassigned in the first year of their life, based on what the parents think the child is trying to communicate to them through gurgles, hand gestures, etc.”