In the gospels on a couple of occasions Jesus fed at least 4000 using only a few loaves. According to a legend, an entrepreneur that saw the miracle, capitalized on the event. He began baking loaves and selling them to the community, indirectly referring to Jesus. At first he called them “Incredible Bread”, and then later changed it to “Fantastic Bread”. He finally settled on “Bread that makes people Wonder”, and then decided to shorten that title.